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As the world becomes increasingly digital, real estate professionals are turning to new, immersive technologies to show potential buyers what a property has to offer.
Virtual tours offer potential buyers a chance to explore the house or apartment remotely, no matter where they are in the world.
If you’re looking for tips and tricks to create an engaging virtual tour experience for your clients, here’s some advice from experienced real estate professionals that can help you get started.
1. Get the Right Equipment
The first step in creating a successful virtual tour is having the right equipment and software. You’ll need a camera with panoramic capabilities as well as editing software that allows you to stitch together multiple images into one 360-degree view of the space. Additionally, video cameras can also be used if you want to include movement within your tour—just make sure you have plenty of storage space on both devices! This will allow you to capture all of those small details that might otherwise be lost when using still images alone.
2. Plan Ahead
Once you have all of your equipment ready, it’s time to start planning out your virtual tour shoot days ahead of time. This will give you enough time to identify any potential areas where extra lighting may be necessary or focus on specific features such as walk-in closets or fireplaces that should be highlighted during the shoot itself. Additionally, consider mapping out the order and direction of your shots so the tour flows together smoothly and viewers can easily navigate the space.
3. Utilize Video
While still images are great for capturing the overall look of a space, adding video elements to your virtual tour can really help to bring it to life. Capturing video of someone walking through the space or panning to different areas gives viewers a better sense of the actual size of the room and how it feels. You can also add clips of special features such as a backyard pool or a gourmet kitchen to really emphasize the key selling points of the property.
4. Use Sound
As important as visuals are to create an immersive experience, sounds can also help to create an extra level of realism. Adding subtle background music or ambience noises (such as birds chirping or a fire crackling) can help to draw viewers into the tour and make them feel like they’re actually in the space. Be careful to not overdo it though—these sounds should compliment the tour and create a calming atmosphere, not distract from it.
5. Include Close-Ups
When shooting your virtual tour, it’s important to get close-up shots of any unique features or details that help to set the property apart from other ones. This could include anything from a custom light fixture or a recently remodeled kitchen to a Mediterranean-style backyard or even a built-in firepit. This will give viewers a more up-close look at the details that make this property special and help them to envision themselves living there.
6. Give Instructions
Virtual tours can be overwhelming for some viewers, so it’s important to include instructions within the tour itself so they know how to interact with it. Adding text panels at the beginning of the tour with instructions on how to navigate and use the controls will help viewers understand what to expect and make the experience more enjoyable for them. Additionally, you can also include text with more detailed information on each room or feature that the viewer can access at their own discretion.
7. Add Personal Touches
The last step in creating a successful virtual tour is to add personal touches that reflect the property itself. This could be anything from placing pieces of furniture around the space to displaying artwork or adding decorations that help to bring the property to life. This will help viewers to really get a sense of the character of the home and make them feel more connected to the space.
Creating a virtual tour takes some time and effort, but it can be a great way to showcase a property to potential buyers.
Following these tips and tricks will help you get started and make the experience more enjoyable for everyone involved. With the right equipment, planning, and personal touches, you can create an immersive virtual tour experience that will make your clients stand out from the crowd.
To take your virtual tours to the next level, consider partnering with Volantt Marketing. Our team of experienced real estate professionals will help you create and implement an immersive virtual tour experience that will captivate potential buyers and set your clients apart from the competition. We handle everything from the initial shooting and editing to the final product, so you can rest assured that your virtual tour is professional and reliable.
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