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The People-Oriented Shift in Digital Marketing
Marketing is an ever-changing function that relies ultimately on the passage of time and trends. Real estate marketing is no exception to this natural course of the 21st-century business mechanism.
Brands that market their businesses with clear and specific advocacy tied to them reach audiences even beyond their niche. People don’t only purchase or subscribe to a brand for their products, a rising demographic of consumers are now interested in the story, values, and beliefs you sell along with your services.
The driving factor for this interest—human connection.
Human Connectedness in the Age of the Future
The epoch of world-altering technologies is now upon us, and human connection is a necessity more than ever.
Work processes have never been quicker due to the onset of Artificial Intelligence (AI) technologies. Permeating the social and digital sphere, businesses see these technologies as opportunities to cut costs. However, this also means less human-made content to appeal to consumers, hampering the connection pathways of brands to their audiences.
Brands and businesses that built an audience that is personally invested in their values and advocacies as much as their services will most likely have higher levels of trust and retention.
This is but one of the various advantages of mastering the power of branding, tied with a strong, clear-cut advocacy.
The Power of Pro-People Branding
Brand advocacy does so much more than just showing your advocacies and selling a story to your audiences:
- Enhanced credibility
- Cost efficiency
- Connection growth
- Free marketing (Word-of-mouth)
- Wider audience reach
- Insightful feedback
- Customer loyalty
- Sustained business growth
Harnessing the power of advocacy marketing ultimately requires the responsibility of genuine interest in the values your business aligns with. Ingenuine or forced advocacy content will only end up as another run-of-the-mill post taking space in your social media feed.
Opportunities in April
The proceeding month is an avenue for opportunities to start showcasing your advocacy for your brand.
April has a myriad of opportunities to spread awareness and advocate for social matters that your business aligns with. Some of these are:
- Stress Awareness Month
- Sexual Assault Awareness Month
- Financial Literacy Month
- Distracted Driving Awareness Month
- National Child Abuse Prevention Month
- Autism Awareness Month
As the age of technology is upon us, so is the need for people, especially consumers, to see brands show their humanity. Over the years, it has become more apparent that advocacy marketing helps brands remain relevant in their niche, especially in a market saturated with cookie-cutter brands. This trend of consumers preferring to buy from brands that promote and share their values is most especially observed in Generation Z.
Advocacy marketing receives but also gives back. As your brand helps amplify voices and highlight causes, people give back by promoting and supporting your brand.
Exclusivity builds reputation, whereas authenticity, when executed right, builds trust and loyalty. The way your brand walks the talk of your advocacy impacts how your audience interacts with your business. The more they resonate with your values and advocacy, the more likely they’ll give you their support, time, and money.
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