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Case study · Bangkok, Thailand · Sydney, Australia

The Great Room/ Industrious

Reframing the workplace through architecture, people and hospitality.

Industrious Sydney · Client grade
Locations

Gaysorn Tower and Park Silom, Bangkok. 1 Elizabeth Street, Sydney

The brand

The Great Room, now moving into Industrious

A partnership

Photography, film, design, events and social content

Our role

Creative direction, art direction and international production

Creative directionCommercial real estate photographyArchitectural photographyInterior photographyEditorial lifestyle photographyPortrait photographyFilm productionSocial media videoGraphic designArt directionStylingTalent directionEvent coverageLocation launch contentBrand alignmentRebrand supportContent strategyB-roll libraryInternational production

Sydney photography on this page is client grade, as delivered for Industrious. Bangkok imagery remains reference imagery until approved photography is added.

The partnership

A workplace that feels like somewhere you want to be.

Our work with The Great Room began with a shared belief that the modern workplace should not be communicated like conventional office real estate.

These spaces are not simply desks, meeting rooms and floor plans. They are places where people arrive in the morning, meet clients, build companies, share ideas, pause between meetings and spend a meaningful part of their day. Hospitality is part of the product. Architecture is part of the experience. And the people in the space matter as much as the space itself.

Over time, our role expanded across commercial real estate photography, architectural imagery, lifestyle campaigns, portraits, social films, graphic content, office launches, events and the wider transition from The Great Room into Industrious. What began as content production became a much broader creative relationship.

Hospitality in the workplace

This is a workplace, but it should feel like somewhere you want to spend time.

The Great Room has always sat between hospitality and workplace design. That became one of the most important ideas in our visual approach.

Instead of imagery that felt like conventional coworking advertising, we looked toward the visual language of premium hotels, independent magazines and design publications.

Warm. Architectural. Human. Editorial.

Refined without becoming corporate.

Commercial real estate photography

We build a sequence.

Our approach differs significantly from conventional commercial property photography. Instead of documenting every room from the widest possible angle, we build a sequence.

  1. 01

    An architectural establishing image

  2. 02

    A more deliberate composition

  3. 03

    A moment of light

  4. 04

    Furniture

  5. 05

    Material

  6. 06

    A view

  7. 07

    A person moving through the space

  8. 08

    Smaller details that communicate atmosphere

This gives the client both practical property imagery and a stronger editorial visual library.

sauna
Reference imagery
High-end architectural photography

Precision, shaped by light.

Architecture is treated with precision. Geometry. Verticals. Symmetry. Depth. Window exposure. Material accuracy. Tonal separation. Furniture colour. Reflections. Lighting. And the relationship between exterior light and the interior environment.

We use light artfully to shape and form each image. Natural light is placed with intent, so volume, material and depth read clearly. The grade stays bright and sophisticated, never overworked. The aim is to keep the premium character of materials and interiors while making spaces feel lively, open and inviting.

These images then work across location pages, leasing materials, PR, editorial features, brand communications and social campaigns.

Locations

One brand. Different places.

We work within a consistent brand language while letting each space keep its own identity.

Bangkok

Gaysorn Tower

The Gaysorn Tower location became an important part of our Bangkok work. Its positioning demanded imagery that communicated both workplace functionality and the surrounding premium environment.

The office is not shown in isolation. The views, the natural light, shared spaces, private offices, meeting rooms, hospitality areas, people and the broader Gaysorn environment all contribute. That let us present the location as more than office inventory. It becomes part of how a company sees itself.

Gaysorn Tower interior beside the Bangkok skyline
Gaysorn Tower architectural interior
Gaysorn Tower workplace interior

Client grade · How we deliver for the brand.

Bangkok

Park Silom

Park Silom has a contrasting architectural and urban character. Instead of forcing every Industrious location into one template, we work within a consistent brand language and let each space keep its own identity.

That balance became more important as content grew across several Bangkok locations. One brand. Different places.

Park Silom lounge and workplace interior
Park Silom workplace lounge
texture

Client grade · How we deliver for the brand.

Sydney

1 Elizabeth Street

The relationship expanded beyond Thailand through work for Industrious Australia at 1 Elizabeth Street, Sydney. It extended VOLANTT's commercial architecture work into an international setting.

The production included more than 30 high-resolution architectural and interior photographs, alongside professional portraits of key team members. The shoot needed careful planning around natural light, reflections, window exposure, member activity and the existing office. Professional lighting, flashes, soft modifiers, tripod work and controlled compositions were used alongside available light, to keep the character of the space while producing technically consistent commercial imagery.

It showed that the approach developed in Bangkok could translate across markets while staying aligned with the wider Industrious brand.

The pantry bar: a stone-fronted island with a travertine top, a terracotta tile splashback and timber joinery.
A wide view of the lounge along the curved glass facade, with a blue sofa, rust armchairs and a long timber bench.
A stone island set into a terracotta tile inlay, with the kitchen joinery on one side and the lounge on the other.
Client gradeHow we deliver for the brand.

Working across Bangkok and Sydney added another layer. The photography cannot feel like two unrelated studios made it. Materials need consistency. People need consistency. The grade needs consistency. Architecture can differ, but the visual standard should not. The aim is not to make every location identical. It is to make them feel as though they belong to the same world.

Gaysorn Tower, Bangkok

More from the tower.

Supporting frames from the Gaysorn Tower location. The corner lounge, the orchid and chair, and the leather door tag.

Client gradeHow we deliver for the brand.
LoungeDetailBrand touchpoint
A corner lounge with tan leather seating and a view across the Bangkok skyline.
A green lounge chair and an orchid in a ceramic pot, framed by a timber column and tall windows.
A leather door tag reading Brilliant Ideas Brewing, hung on a timber door frame.
Park Silom, Bangkok

Made for the feed.

Vertical frames from the Park Silom location. Cut for stories and social, in the same natural grade.

Client gradeHow we deliver for the brand.
VerticalSocialDetail
A walnut and stone display shelf lit from within, with ceramic vases, in front of the city windows.
Bangkok towers seen through a tall window, with the lit shelving blurred beside it.
The lounge coffee bar, with tan leather chairs, a round table and globe pendant lights.
1 Elizabeth Street, Sydney

Delivered for the brand.

Selected frames from the Industrious Australia library. Reception, meeting rooms, the boardroom, the office floor, private offices, phone booths, the lounge, the bar and the pantry, delivered the way the brand uses them.

Client gradeHow we deliver for the brand.
ReceptionMeeting roomsBoardroomOffice floorSmall officesPhone boothsLounge and viewsBar and islandPantry and lockersPeople in the space
The Industrious reception desk at 1 Elizabeth Street: a textured stone desk with a travertine top, walnut panelling and a long timber corridor.
A long meeting room with a dark table and ochre chairs, with a tall window framing Sydney Harbour Bridge.
Two people working at the meeting table, with the harbour and the bridge beyond the glass.
Two colleagues talking across the meeting table, with city towers outside the window.
The meeting room seen from the corridor, with terracotta panels and glazed offices along the hall.
A meeting room beside a glazed office, with acoustic wall panels and the harbour in the distance.
A team member leaning on the reception desk, talking with the receptionist.
Two small offices behind fluted glass and walnut doors, one in use.
A person working at a desk inside a small office with burgundy acoustic panels and a tan leather chair.
The lounge along the angled glass facade, with bar seating, round tables and a blue and tan banquette.
The pantry, with timber lockers, open shelving, a stone splashback and a black fridge.
The corridor with terracotta panels, phone booths and exposed services overhead.
A wide view of the lounge along the curved glass facade, with a blue sofa, rust armchairs and a long timber bench.
The pantry bar: a stone-fronted island with a travertine top, a terracotta tile splashback and timber joinery.
A Harbour meeting room under the angled glass roof, with ochre chairs round a stone table and bouclé armchairs by the window.
Looking down the lounge, with plants and bouclé chairs in front and ochre chairs at a long stone table.
A stone island set into a terracotta tile inlay, with the kitchen joinery on one side and the lounge on the other.
The lounge with bouclé chairs and a long stone table, and banquette seating running along the glass.
Members using the lounge: coffee at the island, reading on the sofa and working at the long bench.
The Elizabeth boardroom seen through open glass doors, with terracotta walls, plum carpet and tan leather chairs.
A closer view into the Elizabeth boardroom, with a long stone table, acoustic panels and the Industrious screen.
A shared office room with a curved glass wall, desks in tan leather chairs and city towers outside.
A sunlit office room with long desks, two colleagues talking and a curved wall of glass.
Two colleagues talking across the desks, with a monstera by the window.
Looking along the curved glazing of the office floor, one person on a call and one at a laptop, with the corridor beyond.
Two colleagues in conversation at the desks, with a concrete column and the corridor behind them.
The corridor of private offices, with terracotta walls and glazed partitions.
Details, 1 Elizabeth Street

In the detail.

Close frames of the furniture, the planting and the light. The small things that set the tone of the space.

Client gradeHow we deliver for the brand.
FurniturePlantingMaterialsLight
Lounge tables with rust leather chairs and a checked banquette under the angled glass, with bar stools behind.
A sculpted timber armchair with a tan leather seat, framed by foliage.
A navy glass-topped coffee table with bouclé chairs by the window.
Bouclé chairs, a banquette and planters along the glazing, seen through leaves.
Round tables and rust leather chairs beside the banquette, with the bench and planting beyond, seen through foliage.
Two stone coffee tables with a stack of books and a glass votive, and the blue sofa behind.
Rust armchairs and the blue sofa with red cushions, with floor lamps, planting and the banquette beyond.
A closer view of the sofa and armchairs, with the bench, banquette and planters behind.
Styling and art direction

Before the camera is raised.

Strong architectural photography often begins before the camera is raised. Furniture needs alignment. Cushions need adjusting. Tables need consideration. Decorative objects may need removing. Screens and cables need managing. Surfaces need cleaning. Lighting needs balancing. Small inconsistencies that seem insignificant in person become distracting in a finished photograph. For The Great Room / Industrious, VOLANTT has been directly involved in refining spaces for camera, so the images stay believable while feeling deliberate.

Our role goes beyond photographing what is already there. We consider how the whole shoot should feel: wardrobe, objects, furniture, people, composition, movement, lighting, how populated a room should feel, where somebody should sit, whether a scene should feel active or quiet, when a frame should stay empty, and when human presence improves it. The art direction lets architectural, lifestyle and people photography live within one coherent visual language.

Two colleagues smiling across a meeting table by the window.
Reception at 1 Elizabeth Street, with a member walking the timber corridor.
Two colleagues talking across the desks, with a monstera by the window.
Two small offices behind fluted glass and walnut doors, one in use.
Editorial lifestyle photography

A good working day, not people pretending to work.

Some of the strongest content came from moving away from the idea of a traditional workplace shoot altogether. We approach the office more like a lifestyle magazine. Someone arriving. A coffee before the first meeting. Two colleagues speaking beside a window. A quiet moment at a table. Moving between spaces. A conversation in the lounge. A laptop closing at the end of the day.

These moments make the environment relatable without becoming generic stock photography. The goal is not to show people pretending to work. It is to show what a good working day can feel like.

That grew into an editorial direction around the workday itself: between meetings, focused time, coffee, conversation, movement, views, shared and private spaces, hospitality and community. The office becomes the backdrop for a wider story about how people choose to work, and it gave the brand a more human way to talk about services that might otherwise feel functional or transactional.

Client gradeHow we deliver for the brand.
Working with people

Observed, not manufactured.

Workplace content only becomes convincing when the people feel real. We direct subjects gently instead of over-posing them. Movement is encouraged. Interactions are built around actual spaces. People are given actions, not rigid poses. The aim is to keep the polish of commercial production while letting images feel observed.

Alongside lifestyle imagery, we create professional portraits for members, founders and team members, designed to feel more contemporary than traditional corporate headshots. Environmental portraits place the subject within the architecture. Closer portraits give cleaner professional assets. Natural expressions come first, and the lighting stays controlled but subtle. The result sits between editorial portraiture and professional brand photography.

barman
Reference imagery
Stories and formats

The people are the proof.

People became a recurring pillar of the social content system. Ultimately, the strongest proof of a workplace is the people choosing to work there.

chef
Reference imagery
01

Founder and Member Stories

Founders, members, teams and companies: their ideas, their routines, why they work from Industrious and what they are building. These stories shift the brand away from communicating only through spaces and amenities.

barman
Reference imagery
02

Founder Spotlight

Short interviews that let the audience understand the person behind the company: what they are building, how they think, how they work and what role their environment plays. The workspace becomes context, not the subject of every frame.

rooftop
Reference imagery
03

Two Spaces, One Industrious

As the Bangkok portfolio grew, content could show the relationship between locations. Gaysorn Tower and Park Silom sit within one brand story. Different architecture, different views, different parts of Bangkok, one consistent standard of experience.

diningroom
Reference imagery
04

Choose Your View

Content focused on the smaller differences between spaces: a city view, a different work setting, a quieter room, a social environment. Instead of describing every feature, these films invite the audience to imagine which environment fits them.

jazzlounge
Reference imagery
05

A member workplace case study

Longer-form storytelling about how the workspace supports a member team: dedicated offices, meeting rooms, lounges, phone booths, hospitality service, technology and hybrid collaboration. The edit centred on the workplace experience, not the business, and became a full case-study edit, a shorter social version and several focused cutdowns.

cocktails
Reference imagery
06

Event coverage

Less about documenting every moment, more about a useful visual story: the space, people arriving, conversation, speakers, food and beverage, details, candid portraits, the architecture after hours. Photography and video run together, so one event yields a recap, short films, portraits and an archive.

Professional, not corporate. The environment can support serious work without feeling cold, and a premium office can still feel relaxed.

Social media film production

Made for social, not cut down for it.

Film became another major part of the partnership. We produce professional short-form video designed specifically for social media, instead of simply cutting down longer corporate films. Vertical framing. Fast but considered pacing. Subtitles. Brand graphics. Location identifiers. Editorial B-roll. People. Architecture. Hospitality.

Each film is structured around one clear idea, instead of trying to explain everything about the brand at once.

Reference image for the forthcoming Industrious film
Selected Industrious film. To be added to this page.Film to be added · Reference imagery
The Industrious community

Seven content pillars.

The social strategy grew beyond architecture into recurring editorial pillars. Together they created a more complete content ecosystem.

  1. 01

    People

    Member stories, founder profiles and team features.

  2. 02

    The Workday

    Lifestyle-led content showing how the spaces are actually used.

  3. 03

    Ideas

    Conversations, expertise and perspectives from people within the community.

  4. 04

    Space

    Architecture, interiors, amenities and the physical workplace.

  5. 05

    Hospitality

    Service, support and the details that make the experience feel different.

  6. 06

    Community

    Events, connection and the people around each location.

  7. 07

    Location

    The neighbourhood beyond the office: Bangkok, Gaysorn, Silom and the wider city.

Not every story needs photography or film. VOLANTT also supports Industrious with social graphics and carousels, so more informational subjects keep their visual consistency: typography, spacing, logo usage, image treatment, location naming, brand colour and layout, all within the evolving Industrious visual system.

From The Great Room to Industrious

A transition, without losing the character.

One of the most significant chapters of the partnership has been supporting the shift from The Great Room toward Industrious. It needed more than replacing one logo with another. Existing content had to begin feeling aligned with the larger brand: typography, logo placement, colour treatment, messaging, location naming, video outros, graphic treatments, image selection and the overall tone of social communication.

At the same time, it was important not to lose what made The Great Room distinctive in the first place: hospitality, warmth, design and editorial sophistication. Our role has been to help bridge those two worlds.

As the Industrious identity became more prominent, social films and imagery were revised across locations and formats: horizontal and vertical versions, location titles, logo outros, black-and-white treatments, typography, product pillars and image selection. Each piece needed to feel recognisably Industrious while keeping the warmth and architectural quality of the existing library.

Brand alignment

The answer was not stricter templates. It was finding the overlap.

How do you align a regional brand with a larger international identity without making the content suddenly feel generic?

Brings

The Great Room

Strong hospitality DNA and a highly considered sense of place. Warmth, design and editorial sophistication.

The visual direction

The overlap

A direction that respects both, instead of flattening either.

Brings

Industrious

Scale, systems and a recognisable international brand.

rooftop
Reference imagery
Office and location launches

A launch is the start of a library.

VOLANTT has also supported the brand around new office and location launches. Launch photography has to do several jobs at once. Document the finished architecture. Create assets for PR. Provide leasing imagery. Generate social content. Show people using the space. Capture details. And give the wider team a long-term marketing library.

Instead of treating launch day as a one-off event, we structure coverage so the resulting assets stay useful well after opening. Events do the same job from another angle: a room that works by day becomes a different environment at night. The lighting changes, people move differently, hospitality becomes more visible and the social character of the space gets stronger.

One production, multiple assets

Planned for reuse.

Much of our work is deliberately planned around reuse, which makes each production more useful over time.

  1. 01

    A photography day

    Architectural hero imagery, social photos, portraits, lifestyle images, details, website imagery, launch materials and PR assets.

  2. 02

    A video shoot

    A hero film, vertical social edits, founder stories, location films, short B-roll, interview cutdowns and brand footage.

  3. 03

    Event coverage

    A recap, portraits, candid photography, future social assets and short-form video.

The cumulative result is an expanding visual library, not disconnected campaigns: architecture, interiors, people, portraits, workdays, meetings, hospitality, events, views, details, locations, founders and the brands within the community, in Bangkok and Sydney. The archive becomes more valuable because new content can be built from what already exists.

What we have learned

It should begin with the experience.

Premium workplace storytelling should not begin with the office. It should begin with these questions.

  1. 01

    How does it feel to arrive?

  2. 02

    How does the space affect the day?

  3. 03

    How do people interact within it?

  4. 04

    What happens between meetings?

  5. 05

    What happens after work?

  6. 06

    And why would someone choose to return tomorrow?

When those questions lead the creative process, office content stops feeling like office content. It begins to feel like a story about the way people live and work.

Work, seen differently

Architecture with purpose. Hospitality inside the workday.

Commercial real estate imagery often falls into one of two extremes: pure documentation, or generic lifestyle advertising. Our approach sits between them. Architecture should stay accurate. Spaces should stay believable. People should feel natural. And the final work should still carry enough character to make someone want to be there. That matters most in premium flexible workspace, where the product is both physical and emotional.

A chair is not the story. Neither is a meeting room. The story is what happens around them. A person preparing for an important conversation. A founder building something. A team gathering for the first time in months. Someone taking a call between meetings. A client arriving. Coffee being made. An event starting after the workday ends. Those moments turn commercial real estate into experience.

Our work with The Great Room / Industrious continues to evolve, as locations change, the brand transitions, new spaces open and the identity becomes more unified across markets. VOLANTT's role spans the precision commercial real estate needs and the humanity a hospitality-led brand needs.

The workplace, seen differently.

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